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About Us

Our Mission

Recent rapid growth in the number of innovative technological startups in Japan is reaping economic and civic returns. The Japanese government has recognized the potential of this new wave of broad-based tech activity to power economic growth, drive sustainable development, and improve quality of life throughout society.  In 2018, via a triad of organizations – the Ministry of Economy, Trade and Industry (METI), the Japan External Trade Organization (JETRO), and the Industrial Technology Development Organization (NEDO), - the Japanese government set up a dynamic support platform for promising tech startups, under the name J-Startup.

The objective of J-Startup is to act as an enabler for both outbound and inbound entrepreneurial activity. It is collaborative in nature, and is structured to make available a combination of public and private resources to domestic tech startups who wish to expand abroad, and to their equivalents abroad who wish to establish a presence in Japan.

Initiatives such as J-Startup have created an environment in Japan in which finance, mentoring, networking, and infrastructure is ever more accessible to startups. As a result, gifted graduates along with more experienced professionals are electing to try their hand on the startup path in preference to a more traditional corporate career path.

Japan has a highly educated population, and is well-situated geographically to serve a business centre for multiple countries where high demand exists for innovative technological intervention in sustainable agriculture, energy generation, affordable health care, and fiscal planning to name only a few areas of interest-intense-development.

The present generation of tech-savvy graduates and their more experienced colleagues who are driving the startup movement tend to be predisposed to working with like-minded people from abroad.

All the conditions are in place for Japan to assume a lead role in making available sustainable and accessible technology across wide demographics of societies.

As soon as tech startups begin to look to branding and marketing they have already entered a stage in their development in which protection of domains, designs and trademarks should be high-up on their to-do list; next follows the identification of key technological concepts and features for which patent protection should be pursued at an early date. What constitutes such concepts and features may not be immediately apparent to young startup companies where a lateral approach to realizing product potential and development tends to overshadow traditional linear approaches to product development.

This is where Asahi is poised to provide startups with an oft-neglected area of expertise: timely assessment and implementation of an effective intellectual property portfolio.
Asahi’s success is in large part due to its founder’s experience of and continuing interest in the pure sciences, and an understanding of the importance of the continual process of cumulative paradigm shifts in an era in which the number of people working in primary research is greater than at any other point in history. Moreover, we are living in an era in which the relationship between primary and secondary research has become increasingly symbiotic.

An area of study once deemed the domain of abstract speculation in ivory towers far removed from the complications of practical life, namely, the nature of prime numbers, has provided both lock and key to the vault of public private encryption.

The work of mathematicians, physicists, chemists, and biologists affects every aspect of modern life: from the way we communicate with and care for one another, to the way we settle our bills. The ability of Asahi’s founder to predict niche market movement in technology, his investment in continuous training of young globally-minded graduates in an egalitarian and cooperative environment bringing together a team of attorneys, technical advisors and foreign consultants all of whom have one goal in common, the provision of expertise to clients to ensure that they establish at an early point in their evolution, a future-proof patent portfolio.

Since the successful prosecution by Asahi of the “Mapion patent,” which is widely regarded as the first successful business model application to obtain patent, Asahi has occupied a unique position in facilitating innovative technology, and has the experience, resources, and know-how for identifying core requirements of startups who have taken the first step in actively engaging in the opportunities that Japan has to offer.

We are equipped with state-of-the-art, highly secure conferencing facilities, which will help you not only to minimize your carbon footprint, but also save funds that can be better directed to establishing a tech business that from its outset is afforded value as an IP presence.

Our team of experts is comfortable using English as a language for technical and business communication.

We look forward to hearing from you.


I started to realize of the immense scope of the world of intellectual property when I was 25 years old. Since then, it has been a thrill to be in at the start - the moment when an invention is created - and I have been involved in over 10,000 inventions. From this experience I have cultivated a method of extracting ideas, working with company staff to develop the potential of their ideas to best meet their specific needs. With the current growth in startups there is no better time to share these skills.

Kenji Kawasaki

Our Attorneys

Vice President
Toshio SAKAI
Hiroshi WATANABE, Ph.D.
Akihisa OKADA